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SaaS & Mobile App Development

A product your customers pay for, not just an app that exists

We take a SaaS or mobile product from a rough idea to something people sign up for, pay for and keep using. One in-house team covers product, design, engineering, testing and launch.

A SaaS dashboard and mobile app designed and built by Soft-Web Digital
Revenue generated by products we have built
$155m+Revenue generated by products we have built
Products launched and shipped
105+Products launched and shipped
Years building products that scale
8+Years building products that scale

The problem

Sound familiar?

  • You have the idea, but not the team

    Hiring a product manager, a designer, engineers and a tester one at a time takes months you would rather spend on customers.

  • Your first version is holding you back

    It worked for your first users. Now every new feature breaks something else, and nobody wants to touch the code.

  • You have been let down by a developer before

    Deadlines that slipped, work you could not use, and no one to call when it went wrong.

The outcome

What you walk away with

  1. 01

    A scope you can hold us to

    Before any code is written you get a written scope: what is being built, what is not, and the order it ships in.

  2. 02

    Working software early and often

    You see the product at every checkpoint, so there is no big reveal at the end and no surprises.

  3. 03

    A product that can charge from launch

    Subscriptions, billing and payments are part of the build from the start, not something bolted on later.

  4. 04

    A team that stays after launch

    We maintain, monitor and keep shipping, so growing does not mean starting again with someone new.

What you get

What is included

Product and design

  • Discovery and a written scope
  • User flows and clickable designs
  • A design system for web and mobile

Engineering

  • Web app, admin dashboard and customer portal
  • iOS and Android apps
  • Subscription, billing and payment integration
  • APIs and third-party integrations

Launch and after

  • Testing against real scenarios before release
  • App Store and Play Store release
  • Monitoring, maintenance and new releases

How it works

From first conversation to live

Clear stages, regular demos and one point of contact, so you always know where your project stands.

  1. Tell us what you want to build

    Answer the quote questionnaire or book a strategy session. Either way, a product manager reads it.

  2. Agree the scope and the design

    You approve a written scope and clickable designs before development starts, so you know what you are paying for.

  3. Watch it get built

    Engineers build in short iterations and show you working software at each checkpoint.

  4. Launch, then keep improving

    We test, release and monitor the product, then stay on to maintain it and ship what comes next.

Is this for you?

A straight answer on fit

It is a good fit if

  • You are a founder or business with a product idea and the budget to build it properly
  • You have a first version that needs rebuilding before it can grow
  • You want one accountable team instead of managing several freelancers

It is probably not if

  • You want the cheapest possible build with no time spent on discovery
  • You only need a simple brochure website

Testimonials

Results our clients talk about

“My previous developers cost me an eight figure loss with a broken trading platform. After the rebuild, I spend 30% of what I used to on maintenance, with zero downtime, three years in and still running perfectly.”
MAMr Anyanwu KingsleyDirector & CEO, KSB Tech Limited
“We built a service listing marketplace for the events and wedding niche together. A senior engineer I brought in to review the product could not find a single fault, and I picked up real lessons from how the team worked.”
MPMr Peter Ogaga-EdafeFounder & CEO, Pelbliss Limited
“Manual candidate sourcing for every client request is gone. We now have thousands of pre-vetted candidates ready to ship, cutting search time dramatically, delivering faster, and needing far less manpower to do it.”
MEMrs Esther AkinsiunDirector & CEO, Laprenge Staffing

FAQ

Before you get in touch

Do I need a technical co-founder to work with you?

No. Every project is led by a product manager whose job is to turn your business goals into a plan the engineers can build, and to keep you informed in plain language throughout.

Can you rebuild or improve a product we already have?

Yes. We start by reviewing what exists, then recommend whether to improve it in place or rebuild it, and explain why before you commit to either.

Should we start with web, mobile, or both?

It depends on where your customers are. We build web apps and iOS and Android apps, and in discovery we recommend which to launch first so your budget goes where it earns the most.

How much does a SaaS or mobile app cost to build?

It depends on scope: how many types of user, which integrations, and whether you need web, mobile or both. You get a quote once the scope is written down. If a custom build is more than you need, a Ready to Launch solution costs less.

Tell us what you need built

Answer five short questions and get a scoped quote, or book a free strategy session and talk it through with a product manager first.