FAQ
Questions, answered plainly
What Soft-Web Digital builds, how a project starts, what it costs and what happens after launch. If yours is not here, email [email protected].
About Soft-Web Digital
What does Soft-Web Digital do?
Soft-Web Digital is a software development and business automation studio based in Lagos, Nigeria. We design, build and maintain SaaS platforms, mobile apps, fintech products, marketplaces, logistics systems and HR tools, and we automate manual business processes for companies in Nigeria, across Africa and internationally.
Who is behind Soft-Web Digital?
Soft-Web Digital is a 15-person in-house team of product managers, product designers, frontend, backend, mobile and AI engineers, DevOps and QA specialists. The studio was founded and is led by Mayowa O. George, who has more than ten years of experience across product design, engineering and product management.
What has Soft-Web Digital built?
Soft-Web Digital has shipped more than 20 products for over 50 clients across fintech, e-commerce, logistics, marketplaces and HR. Products we have built have generated more than ₦40 billion in revenue. Case studies are published on our portfolio page.
Do you work with clients outside Nigeria?
Yes. Soft-Web Digital works with clients locally and internationally. The team is based in Lagos and works remotely with founders and companies in other countries, with a product manager as your single point of contact throughout the project.
Services and process
How does a project with Soft-Web Digital start?
Every project starts with a discovery conversation, either a strategy session or the request a quote questionnaire. From that we produce a written scope covering what will be built, the constraints, and a phased plan, so you know what you are paying for before development begins.
How much does it cost to build an app or SaaS product?
The cost depends on scope: the number of user types, the integrations such as payments, and whether you need web, mobile or both. We give you a quote after discovery, once the scope is written down. If a custom build is more than you need, a Ready to Launch solution costs less than building the same thing from scratch.
What is a Ready to Launch solution?
A Ready to Launch solution is a complete, tested platform that Soft-Web Digital brands, configures and deploys for your business instead of building from zero. Current solutions include a giftcard and crypto exchange, a fintech and bill payment platform, an HR and staffing system, a service listing marketplace and a multilevel marketing system.
How long does it take to launch?
It depends on scope. A Ready to Launch solution is the fastest route because the product already exists and only needs branding, configuration and deployment. A custom build takes longer, which is why we agree a phased plan up front and ship in short iterations with a demo at each checkpoint.
Do you maintain the product after launch?
Yes. Soft-Web Digital maintains, upgrades and secures the products we build, so they keep running smoothly as your business grows.
Can you automate our existing business processes instead of building a new product?
Yes. Business and system automation is one of our core services. We map where your team loses time to manual work, then build the workflows, integrations and internal tools that remove it, often using AI for document and data processing.
Tell us what you need built
Answer five short questions and get a scoped quote, or book a free strategy session and talk it through with a product manager first.

