About Soft-Web Digital
Every real business problem has a software answer
Soft-Web Digital is a software development and business automation company headquartered in Lagos, Nigeria, serving clients locally and internationally. Our in-house team of 15+ specialists has launched and shipped 105+ products across fintech, e-commerce, logistics, marketplace and HR, and those products have generated more than $155 million in revenue for clients locally and internationally.
- $155m+
- Revenue generated by products we have built
- 105+
- Products launched and shipped
- 8+
- Years building products that scale
- 15+
- In-house product, design and engineering specialists
- 98+
- Strategy sessions delivered to founders
Our story
A product team, not a body shop
Soft-Web Digital started from one belief: every real business problem can be solved with the right digital tools. Today we are a software company with an in-house team of 15+ specialists in Lagos: product managers, designers, engineers, DevOps and QA specialists working as one.
We have launched and shipped more than 105 products across fintech, e-commerce, logistics, marketplaces and HR. Together, those products have generated more than $155 million in revenue for the businesses that own them.
We are not a body shop and we do not hand over a codebase and disappear. Every engagement is led by a product manager, built by stack-focused specialists, and supported after launch, so the plan and the product come from the same team.
Our mission
To solve real business problems with software: simplify complex processes, create better customer experiences, and help businesses grow without limits.
Our vision
To be the go-to technology partner for businesses across Africa and beyond, delivering world-class products through agile delivery and continuous innovation.
Founder & CEO
Mayowa O. George
Mayowa started over a decade ago as a product designer, moved into engineering, and found his real work where design, technology and business strategy meet: product. He leads every engagement as lead product manager.
More about MayowaWhy us
Why clients trust us with their product
A full team, not a freelancer
Product managers, designers, frontend, backend, mobile and AI engineers, DevOps and QA, all in-house and working on your product together.
Business first, then code
A product manager refines the idea, the market and the customer experience with you before development begins, so we build the right thing.
Built across industries
Fintech, e-commerce, logistics, marketplaces, real estate, healthcare and HR. Patterns that worked in one carry into the next.
We stay after launch
We maintain, upgrade and secure what we ship, so the system keeps running smoothly as your business grows.
What does Soft-Web Digital do?
Soft-Web Digital is a software development and business automation studio based in Lagos, Nigeria. We design, build and maintain SaaS platforms, mobile apps, fintech products, marketplaces, logistics systems and HR tools, and we automate manual business processes for companies in Nigeria, across Africa and internationally.
Who is behind Soft-Web Digital?
Soft-Web Digital is a 15-person in-house team of product managers, product designers, frontend, backend, mobile and AI engineers, DevOps and QA specialists. The studio was founded and is led by Mayowa O. George, who has more than ten years of experience across product design, engineering and product management.
What has Soft-Web Digital built?
Soft-Web Digital has shipped more than 20 products for over 50 clients across fintech, e-commerce, logistics, marketplaces and HR. Products we have built have generated more than ₦40 billion in revenue. Case studies are published on our portfolio page.
Do you work with clients outside Nigeria?
Yes. Soft-Web Digital works with clients locally and internationally. The team is based in Lagos and works remotely with founders and companies in other countries, with a product manager as your single point of contact throughout the project.
Tell us what you need built
Answer five short questions and get a scoped quote, or book a free strategy session and talk it through with a product manager first.