# Soft-Web Digital

> Soft-Web Digital is a software development and business automation company headquartered in Lagos, Nigeria, serving clients locally and internationally. Our in-house team of 15+ specialists has launched and shipped 105+ products across fintech, e-commerce, logistics, marketplace and HR, and those products have generated more than $155 million in revenue for clients locally and internationally.

Soft-Web Digital started from one belief: every real business problem can be solved with the right digital tools. Today we are a software company with an in-house team of 15+ specialists in Lagos: product managers, designers, engineers, DevOps and QA specialists working as one.

We have launched and shipped more than 105 products across fintech, e-commerce, logistics, marketplaces and HR. Together, those products have generated more than $155 million in revenue for the businesses that own them.

We are not a body shop and we do not hand over a codebase and disappear. Every engagement is led by a product manager, built by stack-focused specialists, and supported after launch, so the plan and the product come from the same team.

## Facts

- Name: Soft-Web Digital
- Type: Software development and business automation company
- Location: Canaan Estate, 33 Canaan Street, Lekki-Ajah, Lagos, Nigeria
- Serves: Nigeria, Africa and international clients
- Founder and CEO: Mayowa O. George (https://mayowaogunmosugeorge.com)
- Team: 15+ in-house specialists (Product management, Product design, Frontend engineering, Backend engineering, Mobile engineering, AI engineering, DevOps, Quality assurance, Project management)
- $155m+: Revenue generated by products we have built
- 105+: Products launched and shipped
- 8+: Years building products that scale
- 15+: In-house product, design and engineering specialists
- 98+: Strategy sessions delivered to founders
- Industries: Fintech, E-Commerce & Marketplaces, Logistics, Corporate Organizations, Real Estate, Professional Services, Healthcare, Education, Hospitality, Manufacturing

## Services

- [SaaS & Mobile App Development](https://softwebdigital.com/services/saas-mobile-app-development): We design and build the product itself, from first scope to a platform your customers pay for.
- [Fintech & Payments](https://softwebdigital.com/services/fintech-payments): Wallets, bill payments, virtual cards and cross-border flows built to handle real transaction volume.
- [Ready to Launch Solutions](https://softwebdigital.com/ready-to-launch): Pre-built platforms you can launch under your own brand instead of building from zero.
- [Business & System Automation](https://softwebdigital.com/services/business-automation): We find where your business loses hours to manual work, then build the systems that take it over.
- [Custom & Enterprise Solutions](https://softwebdigital.com/services/custom-enterprise-software): Marketplaces, logistics platforms, ERPs and internal systems designed around how your business works.
- [SEO Copywriting & Content](https://softwebdigital.com/services/seo-copywriting): Landing pages, app store listings, blogs and newsletters written to rank on Google and turn visitors into customers.
- [Consultation, Maintenance & Support](https://softwebdigital.com/services/consultation-maintenance-support): Senior product and engineering input, plus the upkeep that keeps a live system secure and reliable.

## Key pages

- [Home](https://softwebdigital.com/): Overview of the company and its work
- [About](https://softwebdigital.com/about): Company story, team, mission and founder
- [Services](https://softwebdigital.com/services): Full service catalogue and process
- [FAQ](https://softwebdigital.com/faq): Answers to the questions clients ask most
- [Ready to Launch](https://softwebdigital.com/ready-to-launch): Pre-built platforms available to launch under your own brand
- [Portfolio](https://softwebdigital.com/portfolio): Case studies with the challenge, approach and results
- [Projects](https://softwebdigital.com/projects): Log of client engagements
- [Testimonials](https://softwebdigital.com/testimonials): What clients say
- [Blog](https://softwebdigital.com/blog): Articles on product, SaaS, fintech and automation
- [Request a Quote](https://softwebdigital.com/request-a-quote): Project questionnaire for a scoped quote
- [Business automation](https://softwebdigital.com/business-automation): Questionnaire for automating manual business processes
- [Contact](https://softwebdigital.com/contact): Get in touch

## Ready to Launch platforms

- [Bill Payments](https://softwebdigital.com/ready-to-launch/bill-payments): Airtime, data, electricity, cable TV and other bill payments in one branded app and website, with wallet funding, commissions and an admin dashboard included.
- [Giftcard & Crypto Exchange](https://softwebdigital.com/ready-to-launch/giftcard-crypto-exchange): A fully built platform for buying, selling and swapping gift cards and crypto assets, with rates engine, wallet and admin dashboard included.
- [Fintech Solutions](https://softwebdigital.com/ready-to-launch/fintech-solutions): Core banking, payments and wallet infrastructure you can launch under your own brand instead of building compliance and rails from zero.
- [Ecommerce & Shopping](https://softwebdigital.com/ready-to-launch/ecommerce-shopping): An online store with product catalogue, cart, checkout, local payments, delivery tracking and an admin dashboard, ready to sell under your brand.
- [Marketplace](https://softwebdigital.com/ready-to-launch/marketplace): A multi-vendor marketplace where sellers list products, buyers pay in one checkout, and you earn a commission on every sale, with vendor and admin dashboards included.
- [Service Listing](https://softwebdigital.com/ready-to-launch/service-listing): A marketplace for listing and booking services, built for niches like events and weddings, and adaptable to any service category.
- [Multilevel Marketing System](https://softwebdigital.com/ready-to-launch/multilevel-marketing-system): Commission tracking, downline management and payout automation for network marketing businesses, built to handle real transaction volume.
- [HR Solution](https://softwebdigital.com/ready-to-launch/hr-solution): Candidate sourcing, vetting and placement workflow. The same system we built for Laprenge Staffing, now available for any staffing or HR business.

## Ready to Launch live samples

- [Giftcard & Crypto Exchange](https://softwebdigital.com/ready-to-launch/samples/giftcard-crypto-exchange): Short Description: A fully built platform for buying, selling and swapping gift cards and crypto assets, with rates engine, wallet and admin dashboard included.
- [Multilevel Marketing System](https://softwebdigital.com/ready-to-launch/samples/multilevel-marketing-system): Commission tracking, downline management and payout automation for network marketing businesses, built to handle real transaction volume.

## Recent articles

- [Your biggest competitor isn't bigger than you. They're just faster.](https://softwebdigital.com/blog/your-biggest-competitor-isn-t-bigger-than-you-they-re-just-faster): When business owners think about competition, they usually picture companies with bigger budgets, larger teams, or better products. While those things can...
- [Stop building what nobody uses!](https://softwebdigital.com/blog/stop-building-what-nobody-uses): Too many startups build products based on assumptions, not evidence. Founders brainstorm features, developers execute, and months later the product launches...
- [Why many African businesses fail after launching their first tech product](https://softwebdigital.com/blog/why-many-african-businesses-fail-after-launching-their-first-tech-product): Every year, many African founders launch new apps, platforms, and digital solutions with high expectations. Unfortunately, a large number of these products...
- [Why cheap tech can cost your business more later](https://softwebdigital.com/blog/why-cheap-tech-can-cost-your-business-more-later): Many businesses do not struggle because they avoided technology. They struggle because they chose tools that could not grow with them. At the beginning,...
- [How to create a smooth onboarding experience for new customers](https://softwebdigital.com/blog/how-to-create-a-smooth-onboarding-experience-for-new-customers): Customer acquisition is expensive. Attention is fragile. Trust is even more fragile. You can spend heavily on ads, referrals, partnerships, and content. But...

## Frequently asked questions

### What does Soft-Web Digital do?

Soft-Web Digital is a software development and business automation studio based in Lagos, Nigeria. We design, build and maintain SaaS platforms, mobile apps, fintech products, marketplaces, logistics systems and HR tools, and we automate manual business processes for companies in Nigeria, across Africa and internationally.

### Who is behind Soft-Web Digital?

Soft-Web Digital is a 15-person in-house team of product managers, product designers, frontend, backend, mobile and AI engineers, DevOps and QA specialists. The studio was founded and is led by Mayowa O. George, who has more than ten years of experience across product design, engineering and product management.

### What has Soft-Web Digital built?

Soft-Web Digital has shipped more than 20 products for over 50 clients across fintech, e-commerce, logistics, marketplaces and HR. Products we have built have generated more than ₦40 billion in revenue. Case studies are published on our portfolio page.

### Do you work with clients outside Nigeria?

Yes. Soft-Web Digital works with clients locally and internationally. The team is based in Lagos and works remotely with founders and companies in other countries, with a product manager as your single point of contact throughout the project.

### How does a project with Soft-Web Digital start?

Every project starts with a discovery conversation, either a strategy session or the request a quote questionnaire. From that we produce a written scope covering what will be built, the constraints, and a phased plan, so you know what you are paying for before development begins.

### How much does it cost to build an app or SaaS product?

The cost depends on scope: the number of user types, the integrations such as payments, and whether you need web, mobile or both. We give you a quote after discovery, once the scope is written down. If a custom build is more than you need, a Ready to Launch solution costs less than building the same thing from scratch.

### What is a Ready to Launch solution?

A Ready to Launch solution is a complete, tested platform that Soft-Web Digital brands, configures and deploys for your business instead of building from zero. Current solutions include a giftcard and crypto exchange, a fintech and bill payment platform, an HR and staffing system, a service listing marketplace and a multilevel marketing system.

### How long does it take to launch?

It depends on scope. A Ready to Launch solution is the fastest route because the product already exists and only needs branding, configuration and deployment. A custom build takes longer, which is why we agree a phased plan up front and ship in short iterations with a demo at each checkpoint.

### Do you maintain the product after launch?

Yes. Soft-Web Digital maintains, upgrades and secures the products we build, so they keep running smoothly as your business grows.

### Can you automate our existing business processes instead of building a new product?

Yes. Business and system automation is one of our core services. We map where your team loses time to manual work, then build the workflows, integrations and internal tools that remove it, often using AI for document and data processing.

## Contact

- Email: info@softwebdigital.com
- Phone: +234 805 833 5222
- WhatsApp: https://wa.me/2348058335222
- Request a Quote: https://softwebdigital.com/request-a-quote
- Free strategy session: https://calendly.com/softwebdigital/strategy
- LinkedIn: https://www.linkedin.com/company/soft-web-digital/
- Instagram: https://www.instagram.com/softwebdigital